What’s the “secret weapon” that IMT, Vela Insurance, Farm Bureau, Liberty Mutual and other smart insurers use to keep their policyholders pleased?
It’s not just using form letters or having Best Practices guidelines or writing a procedures manual – effective as those tools may be.
It’s an ongoing strategy to make every communication with policyholders and others as effective as possible: potent letters that don’t seem like stodgy “templates,” Best Practices Guidelines that guide you but don’t restrict you, adjusters who are thoroughly trained as writers as well as claims professionals, since they, each week, write as many documents as professional writers.
That’s why some of the biggest and most successful insurers, TPAs and agencies …as well as some of the smallest … call on claims writing expert Gary Blake when they need to make sure that their communications are as professional as the company itself.
With a 25-year track record as a top business writing instructor, Gary Blake offers you a combination of proven seminars and webinars as well as editorial services unduplicated in the insurance industry.
While Gary has presented successful seminars in business writing, technical writing and professional letter writing, he has innovated the idea that claims professionals have a special set of writing needs that require a special set of skills that he’s established in his Effective Claims Writing classes.
Although Gary has written four books on writing, including the best-selling Elements of Business Writing (Macmillan), Gary Blake does not hire others to help revise your claims template letters. If you hire Gary, he writes every word himself – an advantage available from no other source.
So … whether you’re a large insurer that needs to train hundreds of people in diverse locations … or a small TPA or agency that needs to make sure its liability, large loss, homeowners, or auto letters achieve a professional tone … just click to view a list of our low-cost, 90 minute webinars!